Two Vogue Alums Curate a Gorgeous Selection of Looks for Brides and Minis

Kristen Schott | July 5, 2019 | Style & Beauty Feature

Maisonette’s e-dress shop debuts luxe looks for flower girls.

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Luisana Mendoza de Roccia and Sylvana Ward Durrett, co-founders of Maisonette

The littlest ladies of the wedding party always warm hearts while walking down the aisle leaving petals—and coos from guests, of course—in their wake. It’s why Maisonette co-founders Sylvana Ward Durrett and Luisana Mendoza de Roccia introduced a ceremonial dress shop to their luxury online kidswear boutique.

“It is so hard to find a curated selection of beautiful dresses for minis,” says de Roccia, who launched the e-tailer in 2017 with Durrett, a fellow Vogue alum. “Ceremonial was an obvious next step for us, especially because we offer more than the tired classics.”

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Maisonette’s brands and selections change seasonally, with variations on similar styles by LoveShackFancy, Childrenchic, Los Encajeros and others available.

The duo curates a unique, global selection of fresh looks from notable designers such as Oscar de la Renta, in addition to specialty brands Los Encajeros, Childrenchic, LoveShackFancy and Marlo. “We have quite an extensive collection for every type of bride,” says Durrett, a mother of three. “The beauty of Maisonette is we cater to people on both coasts, whether you’re looking for a bohemian dress for a California wedding or a classic dress for a New England traditional wedding.”

Among the trends they’re loving for spring and summer is matching the bridal party’s dresses to the flower girl’s ensemble. “The mini-me trend has really evolved and is an instant crowd-pleaser,” notes de Roccia. “We have seen increased interest in the bohemian look—flower crowns and florals are best-sellers.” As for fall and winter, the pair expects velvet dresses in autumnal colors—rather than traditional white—with lace details to be popular. The Los Encajeros Cerva dress in burgundy ($255) is a favorite, and keep an eye out for Maisonette’s exclusive lineup of Bebe Organic designs, set to debut soon.

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From top: Los Encajeros’ Cerva dress in burgundy, $255; Childrenchic’s ivory Lace Dreams special occasion dress, $295.

A valuable tip, no matter the style: “Minis always like to be comfortable, so keep that in mind; otherwise they may not even put the dress on,” advises Durrett. So if the flower girl is old enough, give her a few options. A future style-setter may be in the making.



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Photography by: Maisonette