March 25, 2019 | Feature Features National
As New York’s art scene steadily shifts west, and L.A. becomes ever-more known as a breeding ground for creativity, hotels are taking notice, debuting installations and programming that taps into the zeitgeist. Well beyond showcasing its dynamic permanent collection, commissioned works and rotating exhibits by established and emerging talent, the relaunched Hotel Figueroa (from $249) debuted a new female-focused art program. It’s a pet project of owner Bradley Hall, whose eye is on supporting emerging and local artists and galleries by showing their work throughout the hotel while also offering extensive creative programming. “This new direction is truer to the mission of supporting the L.A. community and artists who need a platform and visibility,” he says of the program. Various media, including photography, mixed-media, sculpture and more, will be on display, including works by Jesse Mockrin, Whitney Hubbs and Sarah Awad.
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