With Aspen providing a breathtaking mountain backdrop, St. Regis Hotels & Resorts announces significant plans for expansion of the iconic hospitality brand.
The St. Regis Aspen Resort provides access to world-class skiing.
Kate Hudson at the St. Regis World Snow Polo Championship
Located at the base of Aspen Mountain and the gateway to world-class ski, spa and shop experiences, The St. Regis Aspen Resort is magical. Imagine a classic snow globe with an architecturally inspiring brick building inside, flanked by evergreen trees dressed in white and incredible views in every direction. The resort is not only picturesque, its prime location is the ultimate gateway for five-star skiing in the Roaring Fork Valley, shopping along Aspen’s version of Rodeo Drive and spa experiences at Remède Spa, one of the world’s premier hotel spas. It’s all exactly what you’d expect from the luxury brand, but George Fleck, global brand leader for St. Regis Hotels & Resorts, has a broader vision. “My long-term vision is to evolve St. Regis from an iconic hospitality brand to a true global luxury icon,” says Fleck, who hosted, alongside Aspen Valley Polo Club co-owners Marc and Melissa Ganzi, VIPs and brand ambassadors at the Aspen resort for the annual St. Regis World Snow Polo Championship in December. “We have an exciting pipeline of openings set to help us achieve this vision, along with benchmarks to further elevate the guest experience.”
Located at the base of Aspen Mountain, The St. Regis is the crown jewel of the town
Each St. Regis property is defined by exceptional culinary experiences like the Aspen resort’s Velvet Buck, which presents modern Colorado cuisine, and Mountain Social, the ultimate après-ski experience. Rooms feature 400-thread-count Frette linens, spacious marble bathrooms and custom furnishings by Ralph Lauren. A 24-hour St. Regis butler service can grant any wish or whim. There’s no doubt the brand has first-class service down to an art form, and its birth during the Gilded Age continues to define the modern era by leveraging its history in a way that speaks to the next generation of luxury traveler. “This is a pivotal moment for St. Regis as we expect to nearly double our existing resort portfolio by 2025. Our resorts are true havens of glamour that offer a leisure experience inspired by the fabulous private retreats of St. Regis’ founding family, the Astors, and we cannot wait to bring the brand’s visionary spirit and celebrated traditions to some of the world’s most beguiling destinations,” says Fleck, who assembled an incredible cast of snow polo aficionados for the Aspen event, including Kate Hudson, Danny Fujikawa, Nacho Figueras, Delfina Blaquier, St. Regis connoisseur and designer Jason Wu and more. “From Los Cabos to Sanya, and Marrakech to the Riviera Maya, we are thoughtfully expanding the brand while marking a commitment to providing extraordinary resort experiences in the places where we know global luminaries want to travel.”
Bloody mary is the official cocktail of the brand
Found at the finest addresses across the globe, St. Regis Hotels & Resorts continues to celebrate and honor the Astors’ legacy through rituals and traditions including afternoon tea, the brand’s signature bloody mary cocktail and evening Champagne sabrage. And each property offers signature programming like Aspen’s annual Snow Polo Championship in the winter or the Food & Wine Classic in the summer—two events that draw the creme de la creme of traveling jet-setters. If the glitz and glamour surrounding the Aspen resort are any indication of what is to come, then the iconic hospitality brand deserves a toast to its future expansion. Cheers!
Aerial shot of the polo championship.
Photography by: PHOTO COURTESY OF ST. REGIS HOTELS & RESORTS