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Sentient Jet Is Here to Stay

Christine BenedettiĀ  | August 2, 2019 | Lifestyle Feature

When Sentient Jet introduced the jet card, it revolutionized the industry. But now it’s a veteran and Aspen feels like home.

Aspen is one of the top destinations for Sentient Jet cardholders.

Charter planes accounted for a quarter of all air traffic at Sardy Field in 2018. For Sentient Jet CEO Andrew Collins, that’s not a surprise. The company has been operating in Aspen for 15 of the 20 years it’s been in existence, and coming into the market was a smart decision—it’s consistently a top destination for people who hold a Sentient Jet card. But beyond chartering planes Sentient Jet has made a name for itself locally in the philanthropic realm as well. From activations at the gondola to nonprofit sponsorship, the company has enough name recognition in Aspen that it will continue to fly high. Collins tells us why.

“There are four ways to fly privately: There are jet owners; people who own a fraction of a jet; people who use a jet card like Sentient; and then those who fly on-demand, using a company like PrivateFly.”

“Aspen is in Sentient Jet’s top 10 markets every year. Many of our cardholders in Aspen are predominately from the West or East Coast, as well as Texas, and they have another home in Aspen, or stay somewhere like The Little Nell.”

“We have seen hundreds of people purchase just for Aspen, and our passenger count for the area is into the thousands.”

“The mountains are tough to navigate, and the crew has to have the expertise to fly in and out of Aspen. We concentrate on safety and service, and have a great track record of getting people in and out of Aspen.”

“We partner with local organizations. It’s our fifth year of working with Ascendigo Blue. In the past, we supported Jazz Aspen Snowmass, Challenge Aspen, the Aspen BrainLab and the Aspen Art Museum.”

“Aspen was originally just a winter market for flying, but that’s extended to a place where we see activity nine or 10 months out of the year.”

“We have a hospitality and experiential piece that’s really important to us. Cardholders get additional benefits and amenities, like complimentary ski lessons, fly-fishing excursions and custom spa experiences.”


Photography by: sentient jets