In honor of the brand’s 10th anniversary, Max Mara will reopen its pop-up shopping experience in the heart of Aspen. Open through Jan. 6, shoppers can splurge on the brand’s iconic "Teddy Bear" coat and other pieces from a decade's worth of experience. The 330 square-foot space embraces the coziness of the alpine setting with plush textures and warm, organic tones incorporated throughout furniture, walls and fixtures. The store’s aesthetic will radiate the plush teddy bear’s texture—think plush cocoon-cut camel hair design and color. Custom touches reflect the alpine locale, as well as store-exclusive teddy variations including sparkling crystals and children's sizes with accessories. This bustling boutique will feature a stacked setlist of events, including a dinner at the mountain club and a partnership with the Aspen Art Museum. Alongside the retail selection, visitors can also book personal styling sessions with brand experts to find that perfect piece for the slopes or fireside soirées. Its doors are opened in the historic Aspen Times Printing House at 330 East Main St.—shop ‘til you drop.
Photography by: courtesy of brand
