At first taste, the founders knew Maker’s Mark® 101- their signature whiskey bottled at 101 proof - was something special. They began setting aside a little bit at a time so they could share it with their closest friends and family, particularly around the holidays. It became something to mark a special occasion with guests who were also encouraged to share the bourbon with their won loved ones. After generations of keeping this tradition alive - serving it only at the distillery and in a few limited settings - Maker’s Mark is finally making Maker’s Mark® 101 available to all. But just for the holidays.
For those curious about the bourbon itself, it isn’t a “cask-strength” whiskey, but it’s certainly much bolder than the signature recipe. This unfiltered expressions exhibits a rich and creamy mouthfeel, with a mellow, lingering midpalate finish that combines the smoothness of classic Maker’s Mark® with enhanced natural notes of caramel and spicy fruit.
When you first get yourself a bottle, you should really try it neat or on the rocks - with nothing added to take away from the bold flavors and refined finish - to truly appreciate all it has to offer. But if you’re looking to serve it in a cocktail, you can do no wrong mixing it into a classic Old Fashioned. And if you’re interested in making it like Maker’s Mark would, serve without the cherry garnish.
This expression stands out not only because of its complexities and full flavor, but also because it represents the founders’ tradition of coming together to share special moments with loved ones and holiday guests. So, once you’ve experienced a glass for yourself, think about keeping that tradition alive far beyond the Maker’s Mark Distillery and for many years to come.
Photography by: Maker's Mark
