It’s time, Aspenites! Pack away the winter wear and make room for new summer styles. Heating up the shopping scene is John Elliott’s recently debuted downtown brick-and-mortar. The 900-square-foot space brings the West Coast to the mountains, seamlessly fusing together California culture with a natural aesthetic that speaks to the Roaring Fork Valley.
Women’s paneled utility miniskirt, gauze rib cropped tee and leather Verona cropped jacket.
The men’s crinkled kimono shirt
Inside, modular and utilitarian architectural elements and innovative lighting bring the outdoors in to showcase its seasonal and core styles in a fresh, new way. (Think matte white Japanese wall tiles, a continuous rack display and lighting that mimics natural daylight temperatures.) “As we continue to grow and identify locations that satisfy our brand’s aspirations, we’re creating long-term homes for our collections, and Aspen checks many boxes,” says founder John Elliott. “It’s a setting, as represented by locals and an international cohort of visitors, that supports young luxury. We recognize that Aspen gives us the opportunity to expand in a unique way—starting with new product that speaks to the town. We’ve seen great responses in our Los Angeles, Miami and Soho locations, and we look forward to welcoming new customers through the doors of our fourth retail store.”
John Elliott’s Aspen storefront.
On the racks is nothing less than a true mix of craftsmanship and functionality. For the past decade, the brand has set out to create timeless pieces that break the mold and withstand momentary trends. The core collection has curated the highest quality of clothing—with the help of Japanese denim production, Italian tailoring, European footwear and handcrafted leather outerwear. As for the latest fall/winter 2022 collections? Comfort is key with a lineup of made-in-Los Angeles French terry, jersey, leather and more. 535 E. Cooper Ave.
Photography by: PHOTO COURTESY OF BRAND
