Next stop on the Felix Roasting Co. expansion tour is our very own Roaring Fork Valley. Nestled nicely in the historic Hotel Jerome, Felix leaves New York for the first time ever to plant its third shop in the heart of Aspen. “It is with great anticipation and excitement that we welcome Felix Roasting Co. to Hotel Jerome,” says General Manager Patrick Davila. “This partnership tells an authentic story, melding iconic history with innovative craftsmanship, and it is because of the dedication and passion of our entire staff that we see this incredible concept come to life at Hotel Jerome. We are honored to be trusted with [founder and CEO] Matt Moinian’s vision in making Felix Aspen the first collaboration and outpost outside of their flagship cafes in New York City.”
Felix Roasting Co. Aspen at Hotel Jerome, Auberge Resorts Collection.
Taking over the hotel’s existing cafe space, the newly renovated coffee shop boasts a traditional-meets-contemporary look, with Creative Director Ken Fulk at the helm. Keeping its original architectural integrity, the Western beauty is complete with natural layered textures atop custom decor and painted pale blush walls just above Ken Fulk Inc.’s custom Felix floral—the same arabica coffee blossom-inspired wallpaper hung in the New York shops. Finishing touches include a gold stamped tin ceiling adorned with vintage pink Murano glass chandeliers, peacock-colored velvet-and-leather tufted banquettes, pastel-hued contemporary abstract portraits by artist Jose Trujillo and so much more.
As for the menu? Fan-favorite filtered coffee and espressos, draft nitro iced tea, the Felix espresso tonic and more have of course made the list, but for specialty offerings, sip on the hickory-smoked s’mores latte, deconstructed espresso tonic or lavender honeycomb latte. For a special Felix flair, add in the seasonal housemade syrup or housemade nut milk. For after-hours sips, make sure to pick up a Felix espresso pod (packaged as a single-serving Nespresso-compatible pod). This blend of handpicked Ethiopian, Guatemalan and Colombian coffees is made ready for Hotel Jerome guests to enjoy in-room and at home.
If a quick bite is what you’re looking for, indulge in the whipped ricotta and fig toast on sourdough with whipped ricotta, sour cherry compote, truffle oil, lemon thyme and Maldon sea salt. Or mix it up with the Notorious RBG complete with blueberry and sage cream cheese, fresh strawberries, blackberries, cinnamon and mint. With endless coffee combos and sweet treats to choose from, Felix is just the morning pick-me-up you’ve been needing. 330 E. Main St.
Photography by: PHOTO BY REAGAN PETREHN/COURTESY OF FELIX ROASTING CO.