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Like Father, Like Son

BY Etta Meyer | August 21, 2018 | Feature Features

Brock Strasbourger follows his father, Skip, into the adventure travel business and makes it his own.
Skip Strasbourger, co-founder of ski.com, and his son, Brock, who co-founded Heli.

Going heli skiing but not sure where to start? There’s an online service for that. The hottest digital booking company for aerially accessed ski travel was co-founded by the son of Aspen travel pro Skip Strasbourger. But that’s not where this story begins; it starts in 1971, the year Skip opened The Travel Agents on Spring Street.

There once was a time when airplane tickets or vacations couldn’t be booked online, and it required walking into a travel agency to ask a human being to do it. That was the reality when Skip entered the business. Airline tickets were precious pieces of paper and the idea of selling an all-inclusive ski package had only just been pioneered by his future partner Barry Lefkowitz.

Business was “fat and happy” when the internet came calling in the late ’90s. Skip and his partners responded by investing in the domain ski.com. Foreseeing how much it would disrupt the travel industry, Harry Peisach, who is still ski.com’s CEO, came on board to transform ski vacation booking from regional storefronts to an international internet ski company, one that remains an industry leader today.

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