Rappers who get into scented candles? Actresses who start making suitcases? Chart-topping producers who invest in recycled materials? Yes, yes and yes!
It’s no secret that some of your favorite musicians, models and Hollywood A-listers get in on the entrepreneurial game, founding makeup and skincare lines or clothing companies and more than a fair share of alcohol brands; but you might be shocked to know that some household names start less than mainstream endeavors.
See also: Introducing Aeir: A Sustainable, High-Tech Fragrance From Former Tesla Strategists
Whether it’s Frank Ocean’s lab-grown diamonds, Chrissy Teigan’s cookware or Jessica Alba’s baby wipes, these celeb-fronted lifestyle companies are sure to surprise and inspire.
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Canadian singer, rapper and all-around superstar Drake made his career off of tapping into memories and finding the beauty in his personal past. The world of fragrances also leans on memories to create a connection with its customers, so it makes perfect sense for Drake to get in on that action. Better World Fragrance House creates sultry scented candles, capturing the essence of Drake’s own memories to help you create new ones. He partnered with perfumer Michael Carby and the Givaudan flavor and fragrance company to concoct six unique scents; Williamsburg Sleepover, Sweeter Tings, Muskoka, Good Thoughts, Carby Musk and Winter Warmth, each with a “for” label, so you can gift the scent to a friend, a family member, a lover, an ex, or maybe just yourself.
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Blonde R&B king Frank Ocean is a rare bird. He may not release music every two years like some other stars on the scene, but when he drops an LP, all ears are open and waiting. Of course, it makes you wonder what he’s up to between recording sessions, and Homer might give us some insight. His Homer luxury company is dedicated to crafting high quality diamond jewelry with streetwise style, turning out dog tags, collars, rings and pendants that will change the way you see fine accessories. The products are designed in New York City and handmade in Italy, with diamonds grown in a Stateside lab.
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In 2012, actress Jessica Alba turned all she’d learned as a young mother, consumer and caretaker of our shared planet into a buzzing business that creates clean, healthy and trustworthy products for just about every moment in your life. From diapers to skin serums, bubble bath, glass cleaner and wellness supplements, The Honest Company is dedicated to making your life easier, greener and, well, more honest! Alba's brand also gives back, having donated more than 25 million products to families in need, and it can afford to do so, being valued at about $550 million as of February of 2022.
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We all know Miss Swimsuit Issue cover girl Chrissy Teigan knows her way around the kitchen. Her recipes are fan favorites on social media and in her myriad of cookbooks, but did you know Teigan also designs and sells full cookware, kitchen accessories, robes for chilling out around the house, plates, glasses, utensils and everything you might need to kick your feet up and enjoy the good life? Teigan founded her lifestyle company Cravings in 2021, and it quickly expanded from a website with helpful recipes to a one-stop shop for home goods and food fun, including waffle mix, cookie mix, spice samplers, seasoning kits and more.
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An actress on the go knows how to travel in style, and Shay Mitchell of Pretty Little Liars fame honed her wanderlust prowess into a high end luggage and travel essentials company that can give you a side of Hollywood glamor from the hotel to the resort and everywhere in between. Whether you’re looking for hard or soft-sided rollers; cute clutches, weekender bags, backpacks or totes; or even something to carry your toiletries, packing cubes, passport protectors and luggage tags, Beis is bringing something chic and efficient to the runway.
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Alright, so Pharrell Williams didn’t found Bionic Yarn, but he did step on as Creative Director in 2014, helping grow the innovative fabrics company into a major player that provides textiles to Topshop, Cole Haan, Moncler, The Gap, O'Neill and Timberland. What's so special about this material? It's made from recycled plastic and transformed into a variety of fabrics, yarn and polymers which can then be turned into apparel, bags and luggage, footwear, furniture and more. It’s the true movement of the future. No wonder Mr. Williams wanted to jump on board!
Now that you're in the shopping mood, why not sample some star-studded tequila companies, or try Brad Pitt's state-of-the-art skincare line with a newly developed anti-aging molecule.
Photography by: Leon Bennett / Getty
