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Designing Woman

BY Sari Anne Tuschman | December 17, 2018 | Feature Features

Norwegian snowboarder and Winter X Games athlete Silje Norendal proves her talent expands beyond the snow with a new jewelry collaboration.

Norway-native Silje Norendal’s ascent to professional snowboarding began when she was just 4 years old, riding alongside her mother who decided to pick up the sport in her 40s. “We started learning together,” says the recently engaged 25-year-old. “When I was 8, I said I wanted to be a professional snowboarder, so I had my mind set pretty early.”

Living up to her childhood dream, Norendal has made 10 appearances at the Winter X Games since going pro in 2010, competing in both Slopestyle and Big Air. A four-time X Games gold medalist, she has taken the podium at the event in Tignes, France (2013); Aspen (2014 and 2015); and in her home of Norway (2017). “I have dreamt about X Games since I was very young,” says Norendal. “It’s the most fun and progressive event we have. I know the level of riding is going to be higher than ever this year, and I can’t wait to push myself.”

Right now, the Scandinavian beauty has plenty of things to be excited about, including the recent launch of her jewelry collaboration with Norwegian brand Thune (thune.no). The dainty collection is comprised of gold and silver rings, necklaces, earrings and bracelets, all in classic silhouettes. There are easy-to-wear hoops, chic pendants, chain bracelets and necklaces, and tiny band rings. It is a decidedly feminine range for a woman who hucks herself into the air for a living. “I have always been a girly girl, and I love to dress up,” she says. “I’m really happy with how the line turned out.”

Not one to leave things to chance, Norendal was involved in every element of the designing process, from sourcing inspiration to sketching the pieces to weighing in on the pricing and packaging. “It’s fun to work on something that has nothing to do with sports,” says the athlete. “The collection speaks for a different side of me.” Make sure to catch Norendal compete at X Games Jan. 24-27, on ESPN and ABC

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