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Aspen's Snow Beach Pop-up is an End-of-Ski-Season Essential Visit

By: Ramona Saviss By: Ramona Saviss | March 29, 2022 | Lifestyle

Snow Beach Pop-up

Aspen is known for many things — luxury shopping, dining, skiing and maybe most notably its après ski. This season, ASPENX partnered with fine art photographer Gray Malin to bring a one-of-a-kind pop-up experience, Snow Beach, to the mountain for the first time ever.

The town’s iconic luxury property, The Little Nell, brought this pop-up to life to mark the mountain’s 75th anniversary season with beach-themed décor in an alpine setting. Expect bottle service and multi-course food pairings, while immersing yourself in a Gray Malin photograph. Book private cabanas (starting at $740 for two people) or lounge on beach chairs and enjoy live DJs and après ski festivities on the snow.

Snow Beach Pop-up

But the party doesn’t exactly stop at the end of the month as initially announced. The ASPENX x Gray Malin pop-up will close for two weeks but then reopen for the Snow Beach Bash weekend, April 15 through April 17. The last hurray will feature first come, first serve entrance with a la carte ordering (no cover charge or reservations needed). Plus, proceeds will benefit YouthEntity, a local non-profit in the Roaring Fork Valley.

If a quieter vibe is more your scene, check out The Wine Bar at The Nell, The Board Room speakeasy and The Wine Cellar (with 20,000-bottles) are all go-to spots for wine tasting through the end of the season, April 17.

Snow Beach Pop-up

Pair the fine dining with shopping at Chanel’s new Aspen pop-up. The boutique features Chanel’s Cruise 2021/22 and the Coco Neige collection of Chanel snow accessories and a second floor showcasing fine jewelry and watches. The ephemeral space will remain open through April.

Plus, due to prime spring conditions with a recent abundance of snow and cold temperatures, Aspen Mountain is extending the season through Sunday, August 24.

Snow Beach Pop-up

See also: Escape To The Residences At Aspen Valley Ranch For A Month-Long Splurge



Tags: aspen travel luxury travel web-og skiing haley-bosselman

Photography by: Caelynn Donahue; Jamie Fletcher