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Bode Miller on Hublot and Aspen

| January 30, 2020 | People Style & Beauty

Hublot and Bode Miller celebrated the opening of Hublot's Aspen Boutique (535 E. Hyman Ave., Ste. 106) and the launch of their special edition timepiece. Miller sat down with Hublot to discuss.


How does it feel to be present for the opening of Hublot’s boutique in Aspen, the brand’s first for a mountain-side resort in the U.S?

It’s exciting. I’ve been a part of the brand for 12 years or so. I got to watch the evolution of the company and was always really shocked by the innovation and directions they took. It’s hard to be a leader in this space, but I think this is a really important move. Aspen is a great market; we’ve known that for years. For them to have a true location rather than just a presence elevates the brand. That’s a really strong statement. I think the reception is going to be strong.

What does an Aspen regular need in the ideal watch? How do you think Hublot’s Spirit of Big Bang Special Edition Rockies meets that challenge?

In Aspen in particular, everyone is looking for differentiation. They want to have their own style, they want to be on the cutting edge but also cool. Limited edition Hublot watches are exactly that. They’re modern but they’re still classic. They have all the elements of what you want in a luxury watch, but you know there won’t be 10,000 of them out there. I think that’s a secondary appeal to what the watch has been building on.

What parallels do you see between watchmaking and skiing? What makes one of the greatest ski racers of all time interested in watches?

We talked about this a bit when I first joined the brand and went in to build a watch myself. There’s so much attention to detail and I think people take for granted what the process is – how much precision and engineering goes into a timepiece. When you combine that with elegance or the setting appeal Hublot has done, it’s pretty special. I think it’s a special philosophy that it always has to be evolving yet maintaining its roots, and that’s incredibly challenging. Skiing is the same way. You always have to be evolving yet sticking to your strengths, knowing what you’re good at, what you’re not. It’s an incredibly competitive market, so the truth is that success speaks for itself. A company that can break in there has proven itself just by their actions.


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